Less Is More – Minimalist Design Concepts and Ideas
The minimalist style is widely used in UI, web, graphic, brand, industrial design, and other fields. This art genre is enduring, and can even become the mainstream design trend today. Today I will take you to understand.
Features of minimalism
1. Large area blank
Blank space (also called negative space) is an essential part of minimalism. Blank space is not necessarily white, it contains any space that is the same as the background. The use of white space in the minimalist design can balance the layout, highlight the function and characteristics of the product, and make the user focus on the product itself.
2. Grid system
In minimalist design, the grid system plays an important role in content and layout. It can display its functions and modules in an orderly manner, making the design more logical and regular, and helping users form good reading habits. In addition, the grid system makes it easier to build web pages.
3. Simple color matching
Color is an important hub connecting users and products. Limiting color matching can enhance the visual layering. Restricting color matching is not to use monochrome, you can choose black and white, monochrome, gradient or multi-color with lower saturation, the color should not only catch the eye, but also enhance the vitality of the page (1-3 colors are the best) many big names The design uses black and white with a strong color tone, and the auxiliary color is used as a brightening color, which will give people a clean visual experience.
4. Geometry elements
Geometric design elements are used in minimalist design, which also makes the interface more graphic. As shown below: Abandon the thick and complicated decoration effect, more is the existence of technique and style, it includes layout, composition, color, contrast, and a set of design language.
5. Simple font
The font in the minimalist style is an important element that shapes the experience and conveys emotions. Choose an easy-to-read font, the font-weight, spacing, and line-height of the font are controlled within a reasonable range, which can ensure that users can quickly glance. The IKEA Logo has a higher oval shape, which allows more space for the text to become larger. The font is extremely eye-catching on a yellow background and more readable.
The use of minimalism in the UI
No dividing line is one of the characteristics of the minimalist style. The dividing line is mainly to help users distinguish the content of different levels and dimensions in the interface and complete the construction of the information level. Less use of dividing lines can make the interface more concise, clear and practical.
The Google homepage is completely designed around its central search function. In addition to the brand, any unnecessary functions have been weakened. Instead, the brand and core functions are more prominent. And because the page is tidy enough; it won’t distract. Google’s minimalist philosophy is a good idea that can improve the user experience and promote interaction.
Use in the brand
In the logo design, we often see such a simple style, using simple lines or graphics to form the entire Logo, creating a visual effect like a spring breeze, especially in luxury design, minimalism is a fashion vane.
Application in industrial design
Minimalist style is no longer a thin vocabulary, but an object full of wisdom and creativity that is presented in front of our lives. The simple lines, humanized details, materials and shapes seek innovation, break through all possibilities, and interpret life as “simple but not simple”.
Points to note in minimalist design
Clear design goals, diversified visual elements (circles, squares, geometric figures, brand elements), rational organization, and refine key points.
The craftsmanship is ingenious, the concept is clever and the structure is reasonable. Very harmonious, ingenious in decoration and blank.
The style is fresh and elegant. Elegance is a kind of culture, that is, “book spirit”. Elegance is a realm of beauty. With “elegant” character. The embodiment of Ya in the work is concise in shape, simple in decoration, fresh and natural in style, without any prejudice.
The essence of minimalism is that it highlights the key, presents the most important things to users, and lets users focus on the most important things. It is essentially a way to return to the source, simplifying the interface and making it more functional and feasible. But back to the original intention of the design, all design is to serve the content, design makes the business easier, I hope that this article will give you some help today.