Over the years we’ve worked with hundreds of clients on their brands, and learned a lot about what makes great project teams. Great project teams lead to enjoyable projects, yes, but also to greater project success. And project success translates to greater brand traction and, ultimately, fuels our clients’ success.

Team Size Lorem ipsum

We’ll start with the easy one: the number of people that can be reasonably expected to work together cohesively to reach a set of outcomes.

At first, it seems simple enough: Is it easier to reach consensus in a group of three, or a group of 12? Is a team more agile and cohesive if it has four members, or 10?

So yes, conversations, meetings, collaboration, decisions…they’re all much more straightforward in a smaller group than a larger one.